Generative Design is no new concept in the world of digital media design, however when applied to Identity System Design, the adoption of generative design practices and principles is a relatively new concept. An example of an aesthetically appealing Generative Identity System that I came across not too long ago that I particularly liked was designed by London-based interaction design studio okdeluxe using the COP15 generative identity software; a Processing application created for the United Nations Climate Change Conference held in Copenhagen in 2009.
The way that generative software works is through creation of a dynamic frameworks that can be affected by predetermined variables that alter the aesthetic of the logo. These affective variables can include motion data, social media content, wind flow measurement, dynamic water levels, etc.
What was particularly enticing about this Identity System is that it incorporates another relatively new entrant to the software world, which is the creative coding Integrated Development Environment Processing, developed in 2001 by Casey Reas and Ben Fry at MIT Media Lab. Casey has gone on to work as a generative artist, which I hope to do as well in the near future.
What is unique about Processing is that it’s a visual programming language designed for visual persons to learn and utilize object oriented programming; the language family used to design for hardware and software interactions among other uses.