A collaborative project that was the brainchild of two New York City designers Jessica Walsh and Timothy Goodwin that explores the world of dating from two dichotomous roles; one of the love seeker and one of the experience seeker hoping to break hard habits in 40 days. This experiment was documented and hosted online for the world to see. Taking a purely physical act; dating, and bringing it to the digital world.
This specialized markup language once again shows the power of data, and how simple sensors and motion tracking can create an experience far beyond arrays of motion coordinates. It gives new life to a subversive art form and allows for exploration of the temporal art pieces, it also totally innovates the art form.
Check out the project here
The Emoto project shows another two things that I am incredibly interested in. Created by Moritz Stefaner, Drew Hemment, Studio NAND. Data Visualization and bridging the gaps between the digital and physical environments. Visualizing the global response to the 2012 olympics Emoto gives context to social content and adds meaning by providing a tangible representation of peoples reactions to the games. Not only is the tool informative, well designed and easy to explore but the added on 3D printing component of the project takes the visualization one step further by printing the social response line graphs from specific time periods focusing on specific events. It’s really exciting to see the booming of data visualization and the desire of the creative coding community to bridge the ambiguous gap between the two ‘separate’ worlds of digital and physical. Two worlds that I see becoming more and more intertwined. I also really enjoy the generative component of the project that shows the interactions within a geometric context by varying the size of the logos.
Data Visualization, check. Generative design, boom. Digital/Physical bridging, check. Geometric style components, check. This project has most of what I’m interested in and I’m really excited to see what future projects the MIT SENSEable City Lab has in store.
My future aspirations include one day clenching a spot in the MIT Media Lab, so seeing these projects come out of other entities of the MIT creative technology landscape is really exciting and makes me want to look deeper into the MIT environment.
Product: 2014 Corvette Stingray
Commonwealth is advertising the 2014 Corvette Stingray to drivers looking for a more than just an experience with a car, or a car whose boundaries they don’t push, but that pushes their boundaries. The connection between the product’s message and the target’s needs is simple, it is providing them more than just a driving experience, it is providing them a car that tests their boundaries and iterates on the traditional driving experiences. The SMIT of the campaign is showing what a personal and intangible experience looks like. The visuals of the campaign shows the experience inside the consumers minds, and the words show that is not simply the cars performance being measured, but the performance both physically and mentally of drivers. The context of the test conveys the idea of a car’s effect on people and gives insight into the inner nature of an experience.